Watt Advocacy & Communications delivered a streamlined, cost-effective public health awareness campaign that reached an estimated 7.5 million people (print and online) across approximately 200 media outlets. 

Wounds Awareness Week raises awareness about the prevention and treatment of chronic wounds in Australia.

We designed a campaign approach that:

  • provided a clear ‘call to action’ to change attitudes and behaviour by providing the right resources and incentives
  • highlighted the social and economic cost of chronic wounds and the potential return on investment for governments
  • brought together the chronic wounds ‘community of concern’
  • tailored the campaign to social media platforms used by the ‘community of concern’.

We supported Professor Fiona Wood AM (2005 Australian of the Year) as the key media spokesperson for the campaign. We also worked with people with chronic wounds to sensitively share their stories in national print media and on social media.

This campaign was part of a broader multi-year advocacy strategy that we designed to:

  • secure government agreement to key policy reforms
  • build Wounds Australia's standing as a national health peak body with decision makers
  • grow Wounds Australia’s membership, industry stakeholders and relationships with peak bodies.