When I get ready to talk to people, I spend two thirds of the time thinking what they want to hear and one third thinking about what I want to say.

Our training in effective advocacy communication gives you the skills to write persuasively for professional, public and technical audiences.

Every project needs its own style and approach to writing. For example, the way you would write an Annual Report is very different to how a speech would be crafted. Creating a media release and supportive talking points is very different again. Then there’s writing for the web. People read more online text more slowly than when it’s on paper, so how do you master the difference?

Our training in advocacy focused communication gives you the skills to influence specific audiences with targeted messages.

We will give you the tools to create a compelling case for action that:

  • redefines community consensus on challenging issues
  • highlights forgotten cohorts
  • defines ‘winners’ or ‘losers’ in policy reforms
  • brings a personal perspective to complex issues
  • offers ‘quick wins’ to decision makers.

You will learn how to create:

  • clear objectives for influencing key decision makers
  • strong problem definitions and achievable solutions
  • language and content that is appropriate for target audiences
  • analysis on the most effective communication channels for target audiences.

Course inclusions

Our training packages are tailored to provide practical and personalised advice that improves communication and writing techniques, based on Australian best practice.

  • All courses are tailored to your needs and can be conducted conveniently at your premises
  • All equipment and resources are included
  • Participants receive a handbook containing tips and exercises to practice new techniques
  • We are available for complimentary follow-up advice as you begin to put your training into practice

Our Writing Training can be incorporated into a more extensive Media & Spokesperson Training course or conducted on its own.

Check out our other training courses:

  • Media & Spokesperson Training
  • Media Crisis Management & Communications Training 
  • Professional Writing Training
  • Presentation & Body Language Training
  • Governance Training