News & Insights

New logo. New website.

We are excited to unveil our new logo and website to mark the expansion of our services and team.


Developed by PaperCut Graphic Design, the logo features a customised letter 'A' and a graphic stroke separating the type. The simplicity and balance of the type portrays a strong, independent and established business. The ‘Maven Pro’ font has sleek, clean lines guaranteeing the longevity and broad appeal of the logo. The colours are gender neutral and professional with an eye-catching pop of colour.

The icon features multi-coloured rectangles which portray different aspects of the business, different clients, connections and communications. Each arm of the icon supports and shelters the others, representing the tagline ‘build, enhance & protect your reputation’.


Our new website incorporates design elements of the logo. It delivers easier and improved ways to connect with us. We will be publishing regular articles on contemporary reputation management issues, as well as delivering useful tips on how you can build, enhance and protect your reputation.

Thank you to Elliot Nicholls of Canberra Web for making the design and building process so easy.

Keep an eye out for new articles and case studies soon!