Delivering Effective Advocacy Campaigns

Watt Advocacy & Communications was engaged by Wounds Australia to refresh its annual public health campaign, Wound Awareness Week.

We delivered successful annual campaigns that:

  • attracted parliamentary support
  • secured health sector and national media attention, including interviews with Wounds Australia leadership
  • amplified campaign messages through complementary organisations and networks
  • built effective social media engagement with target audiences.

This campaign redesign was part of a broader multi-year advocacy strategy that we designed to:

  • secure government agreement to key policy reforms
  • build Wounds Australia's standing as a national health peak body with decision makers
  • grow Wounds Australia’s membership, industry stakeholders and relationships with peak bodies.

In partnership with Wounds Australia, we developed an 11 Point Plan to formalise their key policy reforms and funding requests. This became a core part of all advocacy and media engagement, providing an effective mechanism to explain their objectives in a clear persuasive way.

Results

Our campaigns successfully raised the profile of Wounds Australia and its members as a key stakeholder for decision makers.

In the 2023-24 Federal Budget, the Minister for Health & Ageing announced $47.8 million over 5 years for a Chronic Wounds Consumables Scheme, a key measure from the 11 Point Plan.

Current Advocacy Projects

Our team is currently working on national and state advocacy campaigns with peak bodies and service providers in:

  • disability
  • aged care
  • early education and care
  • climate and energy sectors.

 This includes creating strategies to:

  • define an organisation's advocacy objectives
  • develop relationships with decision makers, often from scratch
  • influence the outcomes of major reform processes
  • change target audiences' perceptions of a complex or contested issue.